Demographic factors affecting Regular Bottled Water Consumption: Adana Province/Turkey

In Turkey, bottled water market has shown a rapid development since the 1990s. This study is aim to reveal demographic and economic factors affecting on consumption in Adana. A logistic regression model was used achieve research goal. The results of showed that women consumers, with undergraduate higher education consumers individuals monthly income 2500 TL are more likely consume water. However, there no relationship between age, marital status household size variables consumption. Bottled companies should take into account gender, level their marketing strategies.